Every club makes the same high-stakes recruitment calls. Most just don't have the data team to back them up. We think that gap shouldn't decide who finds the right player.
Our vision is to make honest, evidence-based recruitment intelligence available to every club, whatever its budget. Smaller and lower-tier clubs make the same difficult decisions as elite clubs: who to sign, who fits, and who is worth the risk, often with only a spreadsheet, a scout's notebook, and far too little time.
Our approach is a clear, honest starting point: real data, a transparent method, and a shortlist clubs can properly interrogate before they trust it.
The dream is simple: every league, everywhere. Not only the leagues that well-funded platforms already cover, but also the lower and semi-professional divisions where most football clubs, and many underserved recruitment decisions, actually exist.
Our mission is to build recruitment tools that show their work. Every score datum11 produces traces back to real season data and a documented, visible method. Where the data is limited, we say so. Where it is strong, we show exactly why.
That includes being upfront about AI itself. It turns evidence into a report your staff can read in minutes. The scoring method decides who gets recommended; AI only writes up the result in plain language. We're equally clear about what AI adds here and where its limits are.
We are starting narrow and honestly: one clear recruitment brief, real data, and a shortlist clubs can trust, built and proven before we promise anything more.
Every score leads with its evidence: what the data actually shows.
When the data doesn't support a claim, we say so. A coarser honest signal beats a polished false one.
A fact-based matching system that keeps expanding, from statistics today toward personality fit, video, and value tomorrow.
Every AI-written insight can be switched off to show the raw numbers underneath, for staff who want the facts directly.
The interactive tool is still a work in progress. We want it ready before we show it widely. Get in touch to follow along or partner with us early.